Generic copy sounds like everyone else. The right words — specific, honest, and written for the exact person you are trying to reach — build trust before you ever meet a customer in person.
Most business owners know their writing is not great. What they do not always know is how much it is costing them.
You understand your business better than anyone. But translating that knowledge into words that resonate with a customer is a different skill entirely. Most business owners are experts at what they do, not at writing about it.
Customers trust people, not brands. Writing that sounds like a press release keeps people at arm's length. Writing that sounds like a real person with a real belief pulls them in.
Content that does not speak directly to your customer's actual problem does not move them. It just fills space. Every piece of content should have a purpose and a direction it is pushing the reader.
Mike has been writing professionally since before 2010 — ghostwriting for businesses across England before building out the full range of services that 1 2 Innov8 offers today. Writing is where this started.
Good writing is specific. Before a word gets written, Mike learns your business, your voice, and most importantly, the specific person you are trying to reach and what they actually care about.
A website page needs to convert. A blog post needs to build trust and rank. A service description needs to make the case. Content without a clear purpose is content that does not perform.
The final deliverable sounds like your business, not like a template. Clients read it and think — yes, that is exactly right. That is what we do and that is exactly how we would say it.
Every page of your site written to speak to your specific customer, reflect your brand voice, and move visitors toward action. Starting from $300 per project.
Thought leadership and informational content that builds trust, demonstrates expertise, and helps your site rank for the searches your customers are actually making.
Proposals, client-facing documents, email campaigns, and any written communication where the words matter and you want them to land correctly.
Tell Mike what you are trying to accomplish and he will tell you what kind of content gets you there.
Let's TalkEvery piece of content is an opportunity to earn trust. Let's make sure yours does.
Every project quoted before work begins. No obligation.